Content traction for small businesses and place-based brands. Denver CO local, outdoor travel nut, cross-country cyclist.
The Perks of Experiential Marketing
I guest posted as an expert/thought leader on a content partner website, gaining authority on the topic of experiential marketing.
The 5 Love Languages of Marketing
This is a guest post I strategized, ideated, pitched, and wrote. The goal is to promote the marketing studio services of YellowDog. It was posted as a timely read for Valentine's Day.
A Tip for Tired Legs on the Vienna to Budapest Active Bike Tour
I wrote this piece as a guest post on biketours.com. It's an in-depth review of an active bike tour I completed in 2022.
The Top 10 Ingredients in YellowDog’s Marketing Mix
In this blog post, I outline and elaborate on YellowDog's in-house marketing mix. It's "100% organic," with no reliance on major ad platforms.
Email marketing campaign: workshop event announcement
I promoted this free workshop event to the Denver marketing community in an email campaign, on social media, on local event calendars, and with print flyers.
Local Women-Owned Businesses We Love to Support
I directed, researched, and wrote this high-impact blog post as part of a 'women-owned businesses' campaign for YellowDog.
Client content marketing - Colorado Network Staffing
I led my team at YellowDog in strategizing and executing a content marketing campaign for our client Colorado Network Staffing
Client content marketing - Too Haute Cowgirls
I led my team at YellowDog to strategize and execute content marketing campaigns for our client Too Haute Cowgirls
Groundswell | Melanie Gann
I designed and built this website for Melanie Gann's self-owed business. I worked on the graphic design, name and tagline, and overall brand development.
Five BIG Ways Small Businesses Can Leverage Print Marketing
I researched, strategized, and did all copywriting for YellowDog's new website -- including a blog for establishing thought leadership in print marketing.
Top small business marketing tips in 2020
I wrote this "Expert Advice" column as a sponsored article in ColoradoBiz Magazine on behalf of YellowDog, a print and design studio in Denver, CO.
I Cycled 5 Popular Spin Classes in Denver
I researched and wrote this online article for 5280, Denver's lifestyle magazine.
All the Feels Watching Lael Wilcox in "I Just Want to Ride"
I guest-wrote this documentary review article in order to build my content network and backlinks in the adventure cycling space.
My Cross-America Bicycle Tour in Numbers
58 data points from my summer-long bike tour on the TransAmerica Route.
"Showing Women We Can” - Cynthia Ord’s Solo Bicycle Tour on the TransAmerican Trail
“Muscle-powered travel is doable for women, too. We just don’t see enough examples or hear that message very often.”